A TXT record is text in free, human-readable form, that is associated with an Internet domain as a DNS record for one purpose or other. The most popular use of a TXT record is to add your site to an online search engine or to an analytics platform, which provides details about the traffic to your website. Creating this sort of a record can serve as verification that you're the domain address owner and they'll supply the content that you need to include as the value when you create the record. Another use of a TXT record is to validate that an e-mail message is sent by the Internet domain owner and from a reliable hosting server - this is the so-called SPF security, which helps prevent any electronic address created under your domain to be forged and unauthorized people to send out spam making it appear like it was mailed from your own mailbox. You can include any other info that you would like to be associated with your domain name in a TXT record as well.